Look for a broker with proven experience in your industry and deal size, since selling a small retail shop differs greatly from selling a manufacturing company.
Check credentials like the Certified Business Intermediary (CBI) designation from the International Business Brokers Association (IBBA), which signals training and ethics standards.
Ask for references from past clients and verify their track record of closed deals, not just listings.
Get clarity on fees upfront, typically 8 to 12 percent commission for smaller deals. Confirm how they market listings and screen buyers for confidentiality. Interview at least three brokers before deciding.
A good fit combines industry knowledge, strong communication, and a realistic valuation approach rather than inflated promises to win your business.