Rejigg Marketplace Review

Selling a small business has never been cheap or fast. Traditional business brokers typically charge 10% or more in commission, control the flow of information, and may take a year or longer to close a deal.

Rejigg, a San Francisco-based marketplace for buying and selling small businesses, is trying to change that equation.

It connects owners directly with vetted buyers, charges sellers nothing, and handles much of the administrative heavy lifting in-house.

This review breaks down how the platform works, who it's built for, and where it falls short.

Rejigg is an online marketplace that facilitates the direct sale of small businesses. The company positions itself as an alternative to traditional business brokers, removing the middleman and the fees that come with one. 

Sellers list their business, Rejigg generates a valuation report and business profile, and buyers with active subscriptions reach out through the platform.

The business model flips the traditional broker model on its head. Brokers get paid a success fee at closing, which creates misaligned incentives and encourages them to control every conversation.

Rejigg charges buyers a subscription fee to access the marketplace, which means sellers never pay a commission or retainer.

Closed deals on the platform span a wide range of industries and deal sizes:

Those timelines are notably faster than the 9-to-12-month average often cited in the traditional broker market.

Getting started on Rejigg takes about 10 minutes. Owners create an account, describe their business, and from there the Rejigg team takes over. 

They write the business profile and generate a free valuation report. Sellers then wait for inbound interest from buyers and choose which conversations to accept.

Privacy is baked into the process. Buyers sign an NDA before seeing any identifying details. The initial listing shows only anonymized information: industry, business model, and approximate revenue range.

Once a seller decides to engage, they schedule a 30-minute call through the platform and control what gets shared from that point forward.

Sellers can manage their own data room directly inside the platform. There's no exclusivity requirement, and owners aren't locked into anything. If the right buyer doesn't show up, no harm done.

Wayne Sauer, who sold his company Parsec through Rejigg in August 2024, noted that the platform generated "a high-quality valuation report, a fully fleshed out and accurate profile" for his business and connected him with serious buyers, all at no cost. He later referred his brother to the platform.

Buyers pay a subscription to access the marketplace. In exchange, they get visibility into a curated list of off-market businesses.

Every listing has been vetted by the Rejigg team, which screens for profitability, realistic valuation expectations, and willingness to sell.

This vetting matters. Other business-for-sale marketplaces are flooded with listings from owners who are not serious sellers, overpriced acquisitions, and businesses with financials that don't hold up to scrutiny.

Rejigg filters that noise before a buyer ever sees a listing.

The buyer experience is built around direct communication. After an initial call through the platform, buyers and sellers can communicate freely.

One Rejigg buyer described the process this way: When you're going through a traditional broker, those guys want to control the entire conversation and it's really difficult to build a relationship between the buyer and seller.

The biggest reason we like working with Rejigg is that we actually have control of the flow of the conversation."

Buyer types on Rejigg include:

• Individual investors and self-funded searchers
• Private equity firms and PE-backed acquirers
• Strategic buyers (companies acquiring for synergies)
• Search funds

Rejigg is more than a listing service. The platform includes built-in tools to manage a transaction from first contact to close.

Messaging and scheduling: All initial communication runs through the platform. Buyers can request introductions and schedule calls without exchanging personal contact information upfront.

Deal assistant: An AI-assisted deal tool helps both sides track milestones, outstanding items, and next steps through the transaction.

Document management: Sellers can build and share a secure data room directly inside Rejigg, uploading financials, contracts, and other due diligence materials.

Valuation report: The team produces a free valuation report for every seller who lists on the platform. This is typically a paid service when sourced from a broker or M&A advisor.

The platform solves a real problem for business owners who don't want to pay broker fees but also don't want to manage the full sale process themselves.

Sellers get professional support (valuation, profile writing, buyer sourcing) without any upfront commitment or commission.

John Pyecha, who sold his company CSI through Rejigg in May 2025, spent four years working with brokers before turning to the platform. His summary: "They found us no good or new buyers.

With Rejigg, I immediately found high-quality leads, connected to them directly, and was able to sell my business for a great price."

For buyers, the value is speed and deal quality. Listings are off-market, which reduces competition. The vetting process filters out listings that wouldn't survive due diligence.

Buyers with active subscriptions report getting connected to serious sellers within days of joining.

The platform is not the right fit for every situation. A few limitations are worth knowing before signing up.

• Not every business qualifies. Rejigg works best for profitable small businesses with demonstrated revenue. Startups, pre-revenue companies, and distressed businesses are not a natural fit.
• Seller financing limitations. At least one Trustpilot reviewer reported being removed from the platform after asking sellers about seller financing as a deal structure. Rejigg refunded the subscription, but the incident points to limits in how some deal structures are handled.
• Buyer subscription cost. Rejigg does not publicly disclose buyer pricing on the main site. Interested buyers need to engage directly to learn the cost.
• U.S.-focused. The marketplace is built around domestic U.S. transactions. International buyers or sellers may find limited applicability.

Does Rejigg charge sellers a commission at closing?

No. Rejigg is free for sellers. There are no retainers, no exclusivity agreements, and no success fees. Sellers keep 100% of their sale proceeds.

What types of businesses does  list?

Rejigg lists businesses across a wide range of industries including SaaS, B2B services, home services, manufacturing, logistics, construction, and technology.

The common thread is that listed businesses are profitable, have a demonstrated track record, and have owners who are genuinely open to a sale.

How is different from platforms like BizBuySell?

BizBuySell functions primarily as a self-serve listing directory. Rejigg takes a more hands-on approach: the team writes the business profile, generates a valuation report, and actively sources buyers through outreach.

Listings on Rejigg are also off-market, meaning they are not publicly searchable, only subscribed buyers can view them.

Conclusion

Rejigg has built a functional, seller-friendly alternative to traditional business brokers for the small business market.

For owners who want professional support without the fee structure, and for buyers who want direct access to vetted, off-market deals, the platform delivers on its core promise.