Website Closers is a business brokerage firm that specializes in buying and selling online businesses, with a particular focus on eCommerce, SaaS, digital marketing agencies, and other tech-driven companies.
Founded in 2013 by Jason Guerrettaz and Ron Matherson, the firm has spent over a decade facilitating transactions ranging from $25,000 to well above $500 million. For anyone considering selling a digital business or looking to acquire one, Website Closers is a name that comes up frequently in this space, and for good reason.
Key Takeaways
- Website Closers is a legitimate, licensed brokerage with a strong track record across hundreds of verified deals.
- Commission fees are not publicly listed and operate on a sliding scale, so sellers need to negotiate terms directly.
- The firm is best suited for mid-to-large transactions; smaller deals may not receive the same level of attention.
What Is Website Closers?
Website Closers operates as a sell-side brokerage, meaning its primary job is to represent business owners who want to exit. The company is licensed by the Florida Department of Business & Professional Regulation (license number BK3420847) and holds BBB recognition.
It also runs a franchise model under the name Website Closers University, training and certifying brokers globally to operate under its brand.
The firm handles international transactions and markets itself as a full-service brokerage, covering everything from initial valuation through to closing day.
Its brokers prepare marketing materials like a business prospectus, source qualified buyers, manage negotiations, and shepherd the deal through to transfer of assets — all at no upfront cost to the seller.
Types of Businesses Website Closers Handles
Website Closers covers a wide range of digital business models. Here are the main categories they work with:
- eCommerce brands (physical product companies, Amazon FBA sellers)
- SaaS companies (software with recurring revenue)
- Digital marketing agencies
- Health and beauty brands
- Web design and development firms
- Content and media businesses
One thing that sets them apart from some competitors is their comfort with businesses that carry actual inventory and physical product lines, not just purely digital assets.
Flippa, for instance, skews heavily toward smaller and purely digital properties. Website Closers handles those but also handles companies with warehouses, SKUs, and supply chains.
How the Process Works
The general process for sellers looks like this:
- Free valuation and consultation — No upfront charge to get a business assessed.
- Representation agreement — Sellers sign an exclusivity agreement, typically 3–6 months, giving Website Closers the sole right to broker the sale during that period.
- Prospectus and marketing — The firm prepares deal materials and markets the business to its buyer network.
- Buyer screening and negotiations — Website Closers vets interested buyers and manages offer negotiations on the seller's behalf.
- Due diligence and closing — Both parties work through due diligence, and the deal closes with standard escrow and legal processes.
For buyers, the process involves signing an NDA to access business financials, then moving through offer submission and due diligence once a deal is agreed upon.
Fees and Commission Structure
This is where Website Closers draws the most scrutiny. The firm does not publicly list its commission rates on its website. Based on feedback from past sellers, the fee structure works on a sliding scale — but unlike most brokers (who charge less as the deal size grows), Website Closers reportedly charges a higher percentage on larger deals, which is the reverse of competitors like Quiet Light.
For context, here's how a few brokers compare on fees:
| Broker | Commission Structure | Publicly Listed? |
|---|---|---|
| Website Closers | Sliding scale, ~6–15% | No |
| Quiet Light | Starts at 10%, drops 1% per $1M (floor: 3%) | Yes |
| FE International | ~10–15% average | No |
| Flippa | Listing + success fees | Partially |
No upfront fees, no listing charges, and no cost for the initial valuation — those are genuine positives. But sellers should go into their first conversation prepared to ask specifically about commission rates and the length of the exclusivity period, because neither is standardized.
Reputation and Customer Reviews
Website Closers has accumulated substantial third-party feedback. On Reviews.io, the firm holds an average score of 4.87 out of 5 based on 206 reviews, with 201 of those rated as excellent. The BBB profile is active and current, with licensing confirmed through September 2027.
Recurring themes across client testimonials include:
- Brokers who responded quickly and kept clients informed throughout the process
- Sellers noting they received multiple qualified buyer inquiries quickly after listing
- First-time sellers specifically calling out how brokers explained each step of the process
- Several clients who had previously tried other brokers without success finding deals through Website Closers
Individual brokers named frequently in positive reviews include Tom Howard, Jeff Hanson, Alex Mylonas, Grier Holliday, and Paul Volen.
The main complaints, where they exist, tend to center on communication responsiveness at the company level (as opposed to individual broker level) and the lack of fee transparency. Some reviewers also noted that smaller deals can feel deprioritized when brokers are managing larger, higher-commission transactions at the same time.
Pros and Cons at a Glance
Pros:
- Over a decade of operating history with hundreds of completed transactions
- Handles large deals ($10M+) that many brokers won't touch
- No upfront fees or listing charges
- Free business valuation
- Strong individual broker reviews
- Licensed and BBB-recognized
- Wide variety of digital business types accepted
Cons:
- Commission rates are not publicly disclosed
- Exclusivity period terms are negotiable but not standardized
- Smaller sellers may not receive the same attention as large-deal clients
- Some reports of inconsistent responsiveness at the company level
Who Is Website Closers Best For?
Website Closers is most useful for business owners selling companies valued at $1 million or more, particularly in eCommerce, SaaS, or digital marketing. Sellers with businesses in the $5M–$50M range are likely to get strong attention from the firm's broker network. For someone selling a $100,000 content site, platforms like Flippa or even a boutique broker might be a better fit both in terms of fee structure and attention.
Buyers benefit from the volume and variety of listings, especially if they're looking for businesses with physical product lines or established revenue in the mid-market range.
Website Closers vs. Key Competitors
| Feature | Website Closers | Quiet Light | Empire Flippers | Flippa |
|---|---|---|---|---|
| Deal size focus | $1M–$500M+ | $250K–$10M | $50K–$10M | $1K–$5M |
| Fee transparency | Low | High | Medium | High |
| Free valuation | Yes | Yes | Yes | No |
| Physical product businesses | Yes | Limited | Limited | No |
| Franchise model | Yes | No | No | No |
Frequently Asked Questions
Is Website Closers a legitimate company?
Yes. Website Closers is a licensed business brokerage registered with the Florida Department of Business & Professional Regulation and has been operating since 2013. It holds active licensing through 2027 and has hundreds of verified client reviews.
How much does Website Closers charge?
The firm does not publish its commission rates. Based on industry data and seller feedback, commissions typically fall in the 6–15% range and vary based on deal size and complexity. There are no upfront or listing fees.
What types of businesses does Website Closers sell?
The firm specializes in online and tech-based businesses including eCommerce brands, Amazon FBA sellers, SaaS companies, digital marketing agencies, health and beauty brands, and web development firms.
How long does it take to sell a business through Website Closers?
Timelines vary significantly by deal size and complexity. When signing a representation agreement, sellers enter an exclusivity period that typically runs 3–6 months, though this is negotiable.
Is Website Closers good for small businesses?
It depends on what "small" means. The firm officially handles deals starting around $25,000, but its broker network and deal flow are optimized for mid-to-large transactions. Sellers with businesses under $500,000 may find they get better service from a smaller, boutique broker.
Conclusion
Website Closers is a legitimate brokerage with real credentials, a long track record, and hundreds of positive client reviews across independent platforms.
The lack of publicly listed fees is a genuine drawback, but it's not unusual in the mid-to-upper market brokerage space, and the firm's no-upfront-fee model means sellers carry no financial risk until a deal closes.