Yes, Generational Group appears to be a legitimate company. They are a full-service mergers and acquisitions (M&A) advisory firm based in Texas that helps privately held business owners sell their companies for maximum value.
They operate as Generational Equity, LLC, a Delaware limited liability company, and report over 1,000 completed transactions totaling more than $9 billion.
They hold notable industry recognition, ranking second in completed transactions up to $1 billion in the 2024-2025 M&A Advisor Awards.
They also host free educational conferences for business owners called M&A Master Classes, which have attracted over 95,000 attendees.
One note: they are not a registered broker-dealer or investment advisor, so securities-related services are handled through affiliated entities.
As with any advisory firm, it's wise to do your own due diligence before engaging their services.