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Yes, Baton Market appears legitimate. It's a real business brokerage platform (Baton Market Inc.) that has been BBB accredited since February 2025.
Multiple scam-checking sites rate it as low risk to legitimate, with trust scores ranging from 74 to 99 out of 100.
Customer reviews are largely positive, praising staff for being transparent, responsive, and effective at connecting sellers with qualified buyers.
Some Glassdoor reviews mention internal workplace culture concerns, which relate to employment, not customer service.
Overall, evidence points to a genuine, established company rather than a scam, though as with any broker, doing your own due diligence before engaging is wise.