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A Dairy Queen franchise typically requires a total investment between roughly $1.1 million and $2.5 million, depending on location, building size, and format (traditional versus DQ Grill & Chill).
On top of that, the initial franchise fee runs about $25,000 to $45,000.
Franchisees also need at least $400,000 in liquid capital and a net worth around $750,000.
Ongoing costs include royalties of about 4 to 5 percent of gross sales, plus an advertising fee of roughly 3 to 6 percent.
Figures vary by source and location, so it's wise to review the current Franchise Disclosure Document for exact numbers.